Microsoft's Bing (Crosby??)

Did you hear that Microsoft invented a new search engine named after the legendary Bing Crosby?? It may not say anywhere on the page that it's named after him, but I know it is. I mean, if it's not then where in the world did they get that name?

I decided to do a search for Bing Crosby on Bing. I think they want "Bing" to be used as a verb, like Google, in which case, I Binged Bing Crosby. Unfortunately, it didn't cause the internet to explode as I'd hoped.